Ideation, marketing strategy, and branding for software that tracks product and warehouse performance.
MARKETING
Marketing strategy
Branding (name, tagline, mission, vision)
Brand voice
Content creation
Copywriting
Setting up social media
Setting up Google Analytics, Google Search Console
Community management
PRODUCT
Software ideation and purpose
Software specification and feature definition
Writing user stories
Close collaboration with frontend and backend developers
Software development roadmap
Close collaboration with the data science and data engineering team
VALUE
Software with a name (PAIR - Product and Inventory Reporting) that outlines its functionalities, with a clear and easily rememberable branding. Fresh and direct content that conveys to potential clients how the solution solves their pain points.
SOCIAL MEDIA CONTENT
